HMV wanted to create a blog which showcased all latest entertainment news across nine different languages. We needed to stick to the brand style guide to ensure that the HMV brand was brought across into this site. As well as publishing posts to Apple News.To follow HMV news on your iPad or iPhone, please do so by clicking here
We created a multi-site install on the main www site for nine different countries. These sites will automatically change depending on the user’s location. The posts which are published on the main www site will then be automatically published to Apple News using a custom plugin utilising the Apple News API to ensure posts get published into separate categories for Showbiz, Film, and Music.
We also created popups to display products related to posts so the user can easily buy via HMV online.