This project started with wireframes which would showcase good UX. We then took these wireframes and added designs which were luxurious with brands like Burberry and Ralph Lauren as inspiration.
We created an interactive size guide which allowed users to measure their dog with a simple credit card. The idea was to see how many cards went around the dogs neck. The user would insert these and their ideal size was shown.
The client’s current website was in Shopify, this was a system they knew well and wanting to keep using. So we kept the admin the same but built a bespoke theme with SEO in mind.
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